Sarah Yost Design, Websites, Branding & Print

Shelter Pets was a lovely website to design, and it's a lovely project to support. The site serves as a platform for people across the United States to find their new best friend. It catalogues dogs and cats currently housed in shelters into a searchable database and provides assistance in the pet adoption process. Through the bright color scheme, the user-submitted photography, and the repeated circle design elements, the site conveys an optimistic and intimate tone, emphasizing that shelter animals are as loyal, playful, and eager to love as any other pets. Visit site.

The Ad Council is a private, non-profit organization that delivers critical messages to the American public. For two of their recent campaigns (child safety seats and the importance of the father's role in a child's life) they commissioned the infographics shown here. Infographics communicate vital information in a compelling and visually engaging manner. My responsibility was to sort through hundreds of data points, curate and organize them, and produce powerful, easily digestible posters that deliver the message and align with existing brand standards.

CASEL, Collaborative for Academic, Social, and Emotional Learning, promotes children’s success in school and life by establishing social and emotional learning as an essential part of education. This modular, adaptable website design, built with a user-friendly CMS, allows for easy updates, expansion, and dynamism. Visit site.

The Auto Alliance was looking for a creative way to communicate just how vital the auto industry is to the American economy. In this campaign, we featured several of the less expected professions that the auto industry supports (such as the crash-test dummy make-up artist and the biomaterials researcher). My concept visually united each job with the auto industry by filling a simple car silhouette with the materials relevant to that job (such as make-up and soybeans). The ads are personal, creative, and visually interesting, as well as sustainable and adaptable design. The campaign spanned print and online ads, videos, and a microsite. Visit site | View ads

1.) Soul Monkey, an urban yoga studio in Washington, DC
2.) Soul Monkey business cards
3.) The Four Season's 10th Annual Golf for the Cure charity event (Logo Competition winner)
4.) Brea & Moore, a photography duo
5.) Wedding logo for Mitch and Jess